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The Knowledge - The Resource - Advertising

Online advertising has been making headlines recently thanks to a boom in revenue. Here's a bunch of web resources to help you make the most of your own online marketing and advertising efforts.

What kind of information do you need?

 » Governing Bodies
 » Web Advertising
 » Marketing/Ad Campaign Testing
 » Traffic Generation Resources
 » Advertising Services


Governing Bodies

Advertising Standards Authority
The ASA is the independent, self-regulatory body for non-broadcast advertisements in the UK. It administers the British Codes of Advertising and Sales Promotion to ensure that adverts are legal, decent, honest and truthful. You can download the advertising codes from their website if you click on Advertising codes.
Mid City Place, 71 High Holburn, London WC1V 6QT, UK
T: 020 7492 2222
F: 020 7492 8159
E: enquiries@asa.org.uk
W: www.asa.org.uk
Complaints about adverts or marketing materials
If you have a complaint about an advert, you can contact:
  • The Advertising Standards Authority - details above
  • Your local Trading Standards Office (in the phone book).
Mail Order Protection Scheme (MOPS)
MOPS acts as a guarantor for advertisers. It protects consumers buying by mail order if an advertiser covered by the scheme goes bust. MOPS only covers cash-off-the-page advertising in national daily newspapers.
18a King Street, Maidenhead, SL6 1EF
T: 01628-641 930
F: 01628 637 112
E: enquiries@mops.org.uk
W: www.mops.org.uk

Web Advertising

Web Traffic Analysis/Monitoring
123 Analyse
Web-based tool to track and analyse a variety of detailed site statistics.
W: www.123analyze.co.uk
Active Stat
Web-based software to track and analyse site visits that presents reports, sorting and grouping capabilities, filters, and the ability to mark visits by pre-defined rules.
W: http://activestat.softerra.com
AW Stats
Free log file analyser for advanced statistics.
W: http://awstats.sourceforge.net
Big Tracker
Real-time website statistics measurement and reporting.
W: www.bigtracker.com
Click Audit
Free real-time link tracker service. Can calculate cost of each click.
W: www.clickaudit.com
Google Analytics
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site to help focus marketing efforts. It's integrated with Google Adwords.
W: www.google.com/analytics
Hit Wise
Provides daily rankings of the world's most popular websites by monitoring the activity of surfers. Includes the ability to profile, chart and search sites.
W: www.hitwise.co.uk
Live Analysis
This online web service offers real-time analysis of web-based marketing campaigns and website traffic.
W: www.liveanalysis.com
Site Stats
Provides traffic measurement services with online and e-mail reporting. Search engine traffic measurement, website design and usability analysis.
W: www.sitestats.com

Marketing/Ad Campaign Testing

Ad Tester
Provides online marketing campaign testing, tracking and analysis to improve website performance. Split run testing, action tracking, site stats.
W: www.adtester.com
Ad Tracker
Ad Tracking Guides - Reviews of ad tracking programs with tips on using them for campaign management.
W: www.ad-tracking.com
One Stat
Provides comprehensive real-time web analytics for both small and large sites. Track visitors, calculate ROI, pay-per-click (PPC) analysis.
W: www.onestat.co.uk
Promotion Stat
Provides solutions to help web owners evaluate the effectiveness of their advertising campaigns.
W: www.promotionstat.com
Web Marketing ROI Calculator
Conversion rate tracking tool that monitors keyword phrase referrals from search and pay-per-click engines.
W: www.keywordtool.net
Word Tracker
Find the best keywords for your website and marketing/PPC campaigns.
W: www.wordtracker.com

Traffic Generation Resources

Cyber Speak
Articles and information covering website promotion and strategy, traffic analysis, virtual communities and Internet market research.
W: www.cyberspeaker.com/articles.html
eMarketing Answers
Database of eMarketing questions and answers, plus free website promotion tools.
W: www.emarketinganswers.com
Marketing Experiments
Testing and results of various web marketing methods and tools. Includes data and reviews on web metrics and PPC.
W: www.marketingexperiments.com
SEO Zone
Collection of search engine optimisation, promotion, e-commerce and Internet marketing articles.
W: www.seo-zone.com
Site Reference
Articles on search engine optimisation and Internet marketing, plus related forums.
W: www.site-reference.com
Web Site Marketing Plan
Articles addressing integration of online and traditional marketing.
W: www.websitemarketingplan.com

Advertising Services

Ad Slogans
Whether you need a slogan for an advert or just a strap line to go with your business name (Ernst & Young's is 'from thought to finish') this site will give you all you need to get you started.
AdSlogans.com, 54 The French Apartments, Lansdowne Road,Purley, Surrey CR8 2PJ, UK
T: 0208 668 8888
E: info@adslogans.net
W: www.adslogans.co.uk

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