How to work better with a PR agency

When Sophie Chalmers first started her business, she wanted some publicity for it. Being innocent then in the ways of PR, she thought she should hire a PR consultant and learnt some important lessons about 'consultants' along the way! How to find the right PR consultant for your business, and work with them once you have hired them.

How to target press releases

Effective PR is vital to a healthy business. Do it well and editors, hungry for copy, will be beating a path to your door. This guide offers a brief overview of the four tools to help you achieve this: Objectives, Purpose, Publics, Tools.

Get that press release write!

Writing a press release isn't as simple as dashing off a letter to the editor of your local paper. It needs to be carefully put together. Learn how the pros sructure press releases.

How to get your message across to the media

One of the best ways to get publicity for your business is through editorial coverage in the media - but you must get the content of the press release right. Follow these simple steps to get it right every time.

Does anyone know you exist?

So you've launched a new product... but have you told anyone about it? Many dismiss PR as a costly, 'smoke-and-mirrors' marketing tool. Learn how creative PR can raise your profile and profits.

Positive reputation management

Reputation is critical in business - and one of the best and simplest ways to improve it is to get involved in the local community. Here's at how to improve your image.

Ride the wave and get more publicity!

Are you brave enough to take the flak? Discover how two companies manipulated the headlines to get some great publicity.

Discover how to make PR work for your business

If you're looking for a cheap way to promote your business, then don't forget PR. Discover how to get some free publicity.

Get your business in the papers

When you're trying to build a brand, good publicity is vital - in fact, it's an essential part of any marketing campaign. We look at how to work with PR people.

What do you do when it hits the fan?

It can't happen to you, right? Wrong! Disaster can strike any time, any place - the important thing is how you cope with it. We look at how to deal with a potential public relations disaster.