The dos and don'ts of e-mail marketing

The advent of e-mail means you can now easily market to a global audience at low cost. However, you need to adopt a softly-softly approach to avoid being accused of spamming - sending mass unsolicited e-mails - which has dire consequences.

User-friendly website design

How often do you look at a website for a few seconds and then click off in irritation because you can't see the information you want quickly and easily? Design your own website so it's easy to read and navigate.Here are ten essential elements of good design.

How to put your business on the web

You want a good-looking website - but how do you decide what to put in and what to leave out? The strategy behind building a great site. Includes the 15 ingredients every website development plan should have, design considerations and how to drive visitors to your site.

The six types of Internet customer: what they want

If you have a website, then it pays to understand your customers.There are six categories of Internet shopper. An analysis of each of their needs and how you can deliver what they really want in terms of site design.

From antiques market stall to eBay success

How one woman set up a highly successful business selling antique figurines by auction over the Internet.

How to make money from affiliate deals on your website

You could be making a tidy profit with your website - for nothing! Yes, for nothing. It's quite possible to make your website pay handsome dividends. Here's how to make it work for you.

How to become a dot com millionaire

The Internet can put you in front of a worldwide audience of potential customers. It is an obvious extension to many an existing business. However, it also offers breakthrough opportunities to create a completely new type of business servicing new or existing markets in a different way. Successful virtual businesses are not just the domain of the young. Discover how to join the growing ranks of successful e-entrepreneurs and get wired for success.

Using student-power to create a winning website

Hunters Partnership is a two-man band, started in 1996, and makes silk ties. In March 2000 it launched a website. Within two months of the launch, this had become one of the most visited websites in the world in the clothing sector. The site is now regarded as the market leader in online tie sales. They created their site using students.

Using free information to attract buyers to your website

What is the best way to attract visitors to your website? Here's a remarkably simple idea that also allows you to build a list of hot prospects.

Luring Internet surfers deeper into your site

The business potential of people's web sites is often undermined by their home pages. The reason most business sites fail to generate returns is because people make the wrong assumptions when they set them up. They look at it from their point of view and often copy traditional models. Here are the 12 proven ways to make your website work harder for you.

Copy virus behaviour to extend your marketing reach

One Internet company signed up over 12 million users in a year without a single advert. Instead it used viral marketing techniques. How to make these work for you.

Where to spin the right web

There are hundreds of firms queueing up to offer to host your website - but which is the right one? An overview comparing free hosting services with budget hosting and the full service.

So you want to trade online? Here's how to do it...

Trading on the Internet is within reach of every small business - but how easy is it to set up? We test the benefits of the huge range of online trading facilities and software now available.

Using strategic alliances to create more E-opportunities

The Internet has opened up great opportunities for niche marketing - provided you base it on strategic alliances. Discover how to make these happen.

Have your customers lost their trolley?

It's hard enough to get an e-commerce store up and running successfully - but it doesn't stop there. We look at how to make sure your customers actually check out the other end.

Can people find you on the Internet?

Having a website just isn't enough these days - you have to make sure customers find you. We look at how to make your site more visible.

So what is the best sales tool?

There are many arguments among business owners about the best sales methods. The best solution is to sit down and analyse the result. Find out how to do it.