Buying advertising space at discount

You want to advertise your product but you know the rates for space in the chosen magazine is way beyond your means. Plus you worry that you would not pick up enough business to justify the outlay. How can anyone afford such an astronomical rate, you wonder? The answer is, they don't have to! the secret is to negotiate a better rate. Here's how.

How to advertise for nothing

Buying advertising space in newspapers, magazines and trade press is expensive. But there is an alternative. Here's how to get the media space you want... without having to pay a penny. How to make the most of Reader Offers.

Advertising - how to influence your customers better

When an advert flops, we often blame the medium - yet the chances are, it's just a bad ad. Here we look at the psychology behind advertising so you can understand how to make it work for you. Includes a critique of a good advert.

How to write killer adverts

You can sell a less than great product with a great advert but it is rare to sell a great product with a bad advert. You certainly won't realise its real potential. Here are tips from the experts to transform your response rates.

How much should you spend on advertising?

Deciding how much money to allocate to each type of promotion is a difficult dilemma for any business. The amount depends on what you are promoting and what you want to achieve. Here's how to figure it out for your business plus some tips to save money using alternative promotional avenues.

Because you're worth it - the art of slogans

If you want to get your business noticed, you need a slogan. Here's how to go about creating one for your business.

Planning that ad campaign

Advertising is expensive, but it can be an effective way of winning more customers. How to plan your campaign - and put your plans into action.

How to write great marketing copy

While a good advertising slogan is important, but the copy is critical, too. Here's how to produce good copy with working examples of good copy-writing in practice.

Pull in the punters with a really clever ad

Advertising is expensive, but it can be very effective - providing you get it right. We take a look at 'clever' ads and show why they work.