Better Business, published by Cobweb Information Ltd is recognised as the leading journal in its sector. The magazine's founders have appeared on TV and radio many times, including programmes such as Today, Woman's Hour and MoneyBox Live. They have also been featured in a huge range of national newspapers and magazines.

Readers include people running established businesses and those planning to start up. Typical readers include consultants, training agencies, knowledge workers, designers and accountants.

Better Business is available by subscription only and is not available on news stands. The subscription rate is £60 per year for 10 issues. The readership in September 2006 was 5,000.

Research shows that an average of four people read each edition. The shelf-life of Better Business is unusually long because it is used extensively for reference.